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Whipping Your Direct Sales Business Into Shape
Badass Direct Sales Mastery Podcast
Welcome to the Badass Direct Sales Mastery Podcast! This podcast is for rock star direct sales reps and leaders who want to shorten their learning curve and whip their business into shape with the help of The Direct Sales Domme, Jennie Bellinger, CPC.
Want To Be A Guest?
Think YOU could offer something to this BADASS community as a Podcast Guest? See how it could be just as good for you, your audience, and your fellow listeners as it is for the Domme herself.
Episodes
Jennie Bellinger – Build a Team That Builds Itself
In this episode, you’ll discover how to inspire team members into action and the three levels of team growth (and which level YOU and your team are currently at).
Stop Begging, Start Attracting
In this episode, Jennie shares 10 recruiting red flags and 10 recruiting green lights. If you are wanting to grow your team, you’ll want to know these. Grab your notebook and pen, take notes!
Rachel Bannert: Her Method to Getting 75-100 Leads Each Week
About Rachel Bannert:
Rachel Bannert is a dedicated Mary Kay Consultant and social media strategist with over three years of experience in the beauty industry. A devoted wife of 24 years, mother of five, and grandmother of three, she resides on a mini farm in the countryside, where she blends her passion for family, faith, and entrepreneurship. Rachel is known for her ability to connect authentically with others, a quality that has become a cornerstone of her thriving business. She specializes in bridal makeup and personalized skincare, helping clients look and feel their best for life’s most important moments.
Leveraging the power of TikTok, Instagram, and Facebook, Rachel has developed an innovative social media strategy that transforms online engagement into meaningful customer relationships. Through local marketing efforts and complimentary facials, she consistently generates 75 to 100 leads per week. Committed to the founding principles of Mary Kay—faith, family, and career—Rachel aspires to become a Sales Director. Her growing team, strategic approach, and unwavering dedication to helping others feel confident have established her as a rising leader in the direct sales community.
In this episode, Jennie Bellinger and Rachel Bannert discuss:
Social Media Growth through Authentic Content
Free Facials and Lead Generation Strategy
Mary Kay’s Philosophy of Faith, Family, Career
Importance of Being Authentic in Sales Approach
Team Development and Becoming a Sales Director
Key Takeaways:
Being genuine creates deeper customer connections than following rigid sales scripts.
Consistent, daily content can transform followers into paying customers, as immediate, personal responses are key to converting online interactions.
Free value propositions (like facials) attract potential customers more effectively than traditional advertising, and personal follow-up transforms cold leads into warm relationships.
Expertise in a narrow field attracts more committed clients.
Understanding “what’s in it for them” encourages team members to support leadership goals, and collaborative growth creates a more engaged and productive team environment.
“Everyone is wearing an invisible sign around their neck that says, ‘Make me feel important.’” — Rachel Bannert
Connect with Rachel Bannert:
Facebook Business Page: https://www.facebook.com/rachel.thrower.bannert.2025/?rdid=z88dVRv2ElIkM7TK
Instagram Link: https://www.instagram.com/rachelthrowerbannert
Connect with Jennie:
Website: https://badassdirectsalesmastery.com/
Email: jennie@badassdirectsalesmastery.com
Facebook personal page: https://facebook.com/jbellingerPL
Facebook podcast page: http://facebook.com/BadassDirectSalesMastery
Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms
Instagram: https://instagram.com/BadassDirectSalesMastery
Personal Instagram: https://www.instagram.com/thedirectsalesdomme/
LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery
The Badass Direct Sales Mastery Podcast is currently sponsored by the following:
Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery
LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582
Show Notes by Podcastologist: Hanz Jimuel Alvarez
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Alexei Musienko: The Power of a Microcommitment
About Alexei Musienko:
Alexei Musienko is a multi-six and seven-figure entrepreneur, podcast host of “One Relationship Away,” and global business strategist. Born in the USSR and educated internationally, he specializes in building, scaling, and sustaining businesses while emphasizing servant leadership, strategic partnerships, and personal development. With over 20 years of entrepreneurial experience, Alexei focuses on creating impact through mentorship, relationship building, and empowering entrepreneurs to unlock their full potential.
In this episode, Jennie Bellinger and Alexei Musienko discuss:
Servant Leadership Vision
Trust Through Micro-Commitments
Continuous Personal Growth
Strategic Partnership Levels
Impact Over Income
Key Takeaways:
Servant leadership isn’t just about managing people; it’s about seeing potential in others that they can’t yet see in themselves.
Micro-commitments reveal character and reliability in business relationships, and small promises kept consistently demonstrate a person’s integrity and potential for larger collaborations.
Challenging your limitations and seeking mentorship can dramatically shift your life’s trajectory.
Successful partnerships are built on trust, mutual value, and aligned visions.
True success transcends financial gain and focuses on creating a meaningful impact, and when entrepreneurs prioritize serving others and solving problems, wealth becomes a natural byproduct of their genuine contribution.
“Learn to manage and lead yourself first. If you cannot deploy your resources properly, like your attention, your time, your resources, and your finances. How can you expect others to follow you?” — Alexei Musienko
Connect with Alexei Musienko:
LinkedIn: https://www.linkedin.com/in/onerelationshipaway/
Website: https://1relationshipaway.com/
Connect with Jennie:
Website: https://badassdirectsalesmastery.com/
Email: jennie@badassdirectsalesmastery.com
Facebook personal page: https://facebook.com/jbellingerPL
Facebook podcast page: http://facebook.com/BadassDirectSalesMastery
Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms
Instagram: https://instagram.com/BadassDirectSalesMastery
Personal Instagram: https://www.instagram.com/thedirectsalesdomme/
LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery
The Badass Direct Sales Mastery Podcast is currently sponsored by the following:
Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery
LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582
Show Notes by Podcastologist: Hanz Jimuel Alvarez
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Jon Sneider: Hacking Advertising
About Jon Sneider:
Jon Sneider is a seasoned marketing veteran, entrepreneur, and respected leader known for his pragmatic approach and proven track record of success. With multiple industry awards recognizing his creativity, innovation, and measurable business impact, Jon has earned a reputation as an expert in defining, promoting, and scaling some of the world’s most recognizable brands. Beyond the boardroom, he’s an avid outdoor enthusiast who can often be found carving turns on the ski slopes or adventuring through the Pacific Northwest and beyond in his camper.
In this episode, Jennie Bellinger and Jon Sneider discuss:
Sales are fundamental to business success
Consultative selling
Marketing targets specific customer personas
Effective advertising
Creativity and collaboration in advertising campaigns
Key Takeaways:
Effective sales isn’t just about talking, it’s about listening, and when they talk – great salespeople ask questions that uncover a customer’s true needs and desires.
Marketing success hinges on understanding your ideal customer profile.
Advertising doesn’t require massive budgets or complex agency structures, and even small businesses can create impactful campaigns by working directly with creative production teams.
Sales skills are transferable across every business function and career stage.
Creativity and collaboration are the secret weapons in modern advertising, and by embracing a “yes, and” mentality, businesses can develop more innovative and compelling marketing strategies.
“The best sales people don’t actually talk that much. They get you to talk.” — Jon Sneider
Connect with Jon Sneider:
LinkedIn URL: http://www.linkedin.com/in/sneider/
Instagram Link: http://www.instagram.com/jonsneider/
Connect with Jennie:
Website: https://badassdirectsalesmastery.com/
Email: jennie@badassdirectsalesmastery.com
Facebook personal page: https://facebook.com/jbellingerPL
Facebook podcast page: http://facebook.com/BadassDirectSalesMastery
Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms
Instagram: https://instagram.com/BadassDirectSalesMastery
Personal Instagram: https://www.instagram.com/thedirectsalesdomme/
LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery
The Badass Direct Sales Mastery Podcast is currently sponsored by the following:
Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery
LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582
Show Notes by Podcastologist: Hanz Jimuel Alvarez
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Hersh Rephun: Selling The Truth
About Hersh Rephun:
Hersh Rephun is the Holistic Brand Therapist of choice for innovators, disrupters, and thought leaders. He has worked with hundreds of corporate and individual clients, from startups to billion-dollar brands, challengers to market leaders, and fledgling filmmakers to Oscar nominees.
He delivers impact and influence by honoring one simple principle: Sell the truth with humor and humanity. He hosts the popular YES, BRAND podcast and his first book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business, is available for preorder.
In this episode, Jennie Bellinger and Hersh Rephun discuss:
Personal brand before corporate brand
Humor and authenticity in branding
Building a legacy beyond your current company
Third-party validation matters
Know yourself before branding yourself
Key Takeaways:
Personal branding transcends corporate limitations.
Humor serves as a powerful branding tool, and strategically using comedy and wit can help professionals connect with audiences and differentiate themselves in competitive markets.
Professionals should consistently examine their skills, passions, and potential impact beyond their current role or company.
By sharing genuine stories and maintaining personal values, individuals can build more meaningful and compelling brand narratives.
Building a personal brand is an intentional journey, and utilizing resources like personal branding quizzes and seeking mentorship can provide critical insights for professional growth and positioning.
“The hardest thing to hear anyone say is, ‘I do blank, but what I really want to do is this.’” — Hersh Rephun
Connect with Hersh Rephun:
Facebook Name: https://www.facebook.com/hersh.rephun
LinkedIn URL: https://www.linkedin.com/in/hershrephun/
Instagram Link: https://www.instagram.com/hersh4all/
Link to Gift from Hersh Rephun:
Personal Brand Building Quiz: 60 seconds to get a detailed snapshot of how your Personal Brand is working for you!
Link: https://bit.ly/QuizHR
Connect with Jennie:
Website: https://badassdirectsalesmastery.com/
Email: jennie@badassdirectsalesmastery.com
Facebook personal page: https://facebook.com/jbellingerPL
Facebook podcast page: http://facebook.com/BadassDirectSalesMastery
Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms
Instagram: https://instagram.com/BadassDirectSalesMastery
Personal Instagram: https://www.instagram.com/thedirectsalesdomme/
LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery
The Badass Direct Sales Mastery Podcast is currently sponsored by the following:
Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery
LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582
Show Notes by Podcastologist: Hanz Jimuel Alvarez
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Eric Stopper: Pack Your Pipeline
About Eric Stopper:
Eric is a jiu-jitsu coach, professional podcaster, YouTuber, and e-commerce entrepreneur who has worked with over 2000 brands. He co-founded Profitibull, a software company that specializes in AI and Automation for companies looking to scale high-ticket products and services like coaching, courses, leadership development, functional medicine, and more. He lives in San Antonio, Texas, with his wife and two sons.
In this episode, Jennie Bellinger and Eric Stopper discuss:
Power of automation for lead nurturing
Value of voicemail drops and SMS in outreach
Mindset shift from selling to serving
Importance of consistent follow-up (10+ touches)
Using Go High Level to streamline marketing and affiliate systems
Key Takeaways:
Automation isn’t impersonal—it’s essential, and by thoughtfully setting up systems like voicemail drops, SMS, and email sequences, entrepreneurs can follow up with consistency and scale without losing authenticity.
Tools like Go High Level eliminate the need for juggling multiple platforms, giving businesses a clear edge through streamlined workflows and centralized communication.
Follow-up isn’t optional—it’s where sales happen.
When you lead with sincere value and strategic segmentation, even automated messages can feel personal and build meaningful connections.
Treating referral partners and team members like high-value leads—with structured onboarding, nurturing, and communication—can boost engagement and retention significantly.
“You can’t ever hit it out of the park unless you actually step up to the plate.” — Eric Stopper
Connect with Eric Stopper:
Facebook Name: https://www.facebook.com/eric.stopper
Facebook Business Page: https://www.facebook.com/profitibullads
LinkedIn URL: https://www.linkedin.com/in/ericstopper/
Instagram Link: https://www.instagram.com/ericstopper11/
Link to Gift from Eric Stopper:
** Snag our FREE LinkedIn Growth Toolkit plus our $100K/month B2B email strategy!
** Get an AI-powered CRM account — FREE for the first 20 people!
** Grab it here: https://profitibull.com/pricing — Use code: BADASS
** Toolkit link: https://profitibull.com/email-toolkit
Connect with Jennie:
Website: https://badassdirectsalesmastery.com/
Email: jennie@badassdirectsalesmastery.com
Facebook personal page: https://facebook.com/jbellingerPL
Facebook podcast page: http://facebook.com/BadassDirectSalesMastery
Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms
Instagram: https://instagram.com/BadassDirectSalesMastery
Personal Instagram: https://www.instagram.com/thedirectsalesdomme/
LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery
The Badass Direct Sales Mastery Podcast is currently sponsored by the following:Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery
LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582
Show Notes by Podcastologist: Hanz Jimuel Alvarez
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Lydia Knight: Your Results Reflect Who You ARE
About Lydia Knight:
Lydia Knight is the Founder and CEO of The She Center, a globally recognized, top 2% woman-owned business. With 14 years of experience, Lydia has established herself as a professional speaker, trainer, and executive coach, specializing in leadership, communication, and personal development. Her expertise has earned her features in major media outlets such as CBS, NBC, Fox News, Yahoo!, and the Wall Street Journal. Lydia is also known for leading leadership and communication trainings for high-profile organizations, including the U.S. Army, Forbes 50 Over 50, National Geographic, Disney, and Adobe.
Lydia’s work focuses on the neuroscience of leadership, influence, and behavior transformation. Through her training and coaching, she helps individuals and organizations unlock their fullest potential by creating optimal identities and mastering influential communication. Her impact is felt across industries, as she continues to empower leaders and teams to excel and make lasting changes in their professional and personal lives.
In this episode, Jennie Bellinger and Lydia Knight discuss:
Centered Leadership: Collaborative, respectful approach
Optimal Identity: Aligning self with goals through visualization
Authenticity: Being true self drives leadership impact
Fear as Roadmap: Resistance reveals path to growth
360-Degree Influence: Leadership impacts all life spheres
Key Takeaways:
Leadership isn’t about control, but inspiration, and empowering team members means creating a collective vision where everyone’s perspective matters.
Your identity determines your results, not just hard work.
When leaders show up genuinely, they create an environment where team members can also be their most authentic selves.
Fear isn’t a roadblock, but a strategic navigation tool for personal growth.
Leadership transcends professional boundaries, and developing leadership skills creates ripple effects that touch family, community, and personal relationships.
“The more that you work on yourself, that directly translates into your impact and your income and your freedom in the world.” — Lydia Knight
Connect with Lydia Knight:
Facebook Business Page: https://www.facebook.com/CenterOfShe
LinkedIn URL: https://www.linkedin.com/in/lydia-knight-tsc/
Instagram Business Link: https://www.instagram.com/theshecenter
Link to Gift from Lydia Knight:
*** Free Resource Vault for Listeners! ***
Unlock a collection of powerful tools and resources to support your growth and success.
Link: theshecenter.org/podcast
Connect with Jennie:
Website: https://badassdirectsalesmastery.com/
Email: jennie@badassdirectsalesmastery.com
Facebook personal page: https://facebook.com/jbellingerPL
Facebook podcast page: http://facebook.com/BadassDirectSalesMastery
Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms
Instagram: https://instagram.com/BadassDirectSalesMastery
Personal Instagram: https://www.instagram.com/thedirectsalesdomme/
LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery
The Badass Direct Sales Mastery Podcast is currently sponsored by the following:
Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery
LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582
Show Notes by Podcastologist: Hanz Jimuel Alvarez
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Kellie Lupsha: 3 Things That Got Her to Elite Status
About Kellie Lupsha:
Kellie has been in the wellness and healthcare space for over 28 years as a Physical Therapist, Wellness expert, and business owner. Kellie coaches women with wellness programs, health coaching, and retreats. Kellie is a top leader in network marketing and is passionate about teaching people to live extraordinary lives in terms of health and finances. Kellie is the host of “Thriving in Midlife: Redefining Aging with Wellness.” Her ultimate purpose is to teach people to become the CEO of their own health! “It is no longer an option, it is essential to take control of your health.
In this episode, Jennie Bellinger and Kellie Lupsha discuss:
Activate Body’s Natural Antioxidant Production
Simple, Replicable Business Model
Leadership Starts with Self-Development
Updated Compensation Rewards Right Behaviors
Energy Management is Foundational to Success
Key Takeaways:
Protandim® Nrf2 synergizer revolutionizes antioxidant production by activating the body’s own healing pathways, and here you can imagine your cells fighting millions of free radicals every second, naturally turning back the aging process.
Network marketing success isn’t about complicated strategies, but solving people’s problems with simplicity and ease.
Personal development isn’t a luxury; it’s the foundation of leadership and business growth.
Compensation plans should be transparent enough that anyone can calculate their potential earnings without a mathematics degree, and the right plan motivates consultants by showing clear, immediate rewards for specific behaviors.
Energy management is the secret weapon most entrepreneurs overlook in their pursuit of success.
“I have an American Express black card in relationship capital.” — Kellie Lupsha
Connect with Kellie Lupsha:
Facebook Name: Facebook.com/kellie.lupsha
Facebook Business Page: Facebook.com/womenslongevityexpert/
Instagram Link: Instagram.com/kellielupsha
Link to Gift from Kellie Lupsha:
Grab Kellie’s Free Mini Course!
“3 Simple Steps To Regain Your Energy”
Link: bit.ly/RegainEnergy
Connect with Jennie:
Website: https://badassdirectsalesmastery.com/
Email: jennie@badassdirectsalesmastery.com
Facebook personal page: https://facebook.com/jbellingerPL
Facebook podcast page: http://facebook.com/BadassDirectSalesMastery
Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms
Instagram: https://instagram.com/BadassDirectSalesMastery
Personal Instagram: https://www.instagram.com/thedirectsalesdomme/
LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery
The Badass Direct Sales Mastery Podcast is currently sponsored by the following: Bella Grace Elixir: https://shopbellagrace.com/?ref=jenniebadassdirectsalesmastery
LeadBuddy Digital Marketing: Use code BDSM when checking out at https://leadbuddy.io/pro-monthly-9310?am_id=jennie582
Show Notes by Podcastologist: Hanz Jimuel Alvarez
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
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