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Badass Direct Sales Mastery Podcast
Welcome to the Badass Direct Sales Mastery Podcast! This podcast is for rock star direct sales reps and leaders who want to shorten their learning curve and whip their business into shape with the help of The Direct Sales Domme, Jennie Bellinger, CPC.
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Episodes

Badass Rewind with Donnie Boivin: From Chump To Champ
Donnie Boivin joins Jennie to share how walking away from a high-paying career at 40 forced him to completely redefine success and learn how to think like a business owner. He discusses the unexpected role podcasting played in changing the trajectory of his business, why entrepreneurs have to accept that things will inevitably go wrong, and the importance of continuing to learn, adapt, and move forward. Donnie also challenges listeners to dream bigger, step into their fears, and build a vision worth fighting for.

Badass Rewind with McKinley Oswald: The Tech You’ve Been Wishing For
McKinley Oswald joins Jennie to explore how technology can help direct sales leaders strengthen their businesses, support their teams, and create lasting habits. Drawing on 25 years in the direct sales industry, McKinley shares why effective technology should be simple and approachable, how gamification can make repetitive tasks more engaging, and why staying connected to your team’s milestones and successes is essential for sustainable growth.

Badass Rewind with Mark Victor Hansen: ASK to GET
Mark Victor Hansen joins Jennie to explore the power of asking and how it can help turn dreams into reality. Drawing from the principles behind his book ASK!, Mark shares how asking better questions of yourself, others, and God can open new possibilities, expand your network, and move you closer to your goals. He also discusses discovering your unique purpose, approaching others with clear intention, and using business as a vehicle to support meaningful causes and make a greater impact.

Badass Rewind with Luisa Cunha: I Just Started Sharing It With My Friends
Every successful entrepreneur faces setbacks—but it’s how you respond that determines your future. In this episode, Jennie sits down with aromatherapy expert and therapist Luisa Cunha to discuss the mindset needed to build a business that makes a lasting impact. Together, they explore the importance of continually learning from others, pushing beyond your comfort zone, staying positive through difficult seasons, and prioritizing self-care when challenges arise. If you’ve ever felt like giving up, this encouraging conversation will remind you that your business is bigger than you—and the people you’re meant to serve are counting on you to keep going.
Jennie Bellinger: 100,000 Downloads and 4 Lessons That Changed Everything
What if 100,000 downloads were just the foundation, not the finish line? In this milestone episode, you’ll hear the real story behind a #1 network marketing podcast, the BDSM framework that built it, and how to use the same momentum-building principles to grow your own business.
In this episode, Jennie discusses:
Origin story of the Badass Direct Sales Mastery podcast
Overcoming fear and starting without a perfect plan
Listener stories, client journeys, and real-world impact
The BDSM framework: Business mindset, Discipline, Sales, Mentorship
100,000 downloads, legacy, and the 100k Gifts Page
Key Takeaways:
You can’t build momentum in your business if you’re standing still; progress demands action, even when the plan isn’t perfect.
Treating your direct sales or network marketing business like a real business, not a hobby or “side gig”, changes how you show up and what results you create.
Consistency and discipline, not motivation, are what carry a long-term content platform through the hard days and into meaningful milestones.
A podcast or platform can function as a powerful ecosystem—driving sales, nurturing relationships, attracting clients, and creating referral and JV opportunities.
Mentorship (giving and receiving) accelerates growth, and every authentic conversation can leave success “clues” that reshape how you sell, lead, and build.
“100,000 downloads isn’t my accomplishment; it’s ours.” — Jennie Bellinger
CONNECT WITH JENNIE:Facebook:https://www.facebook.com/badassdirectsalesmastery
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/
Email: jennie@badassdirectsalesmastery.com
Show Notes by Podcastologist: Angelica Rayco
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

Badass Rewind with Kim Benoy: Facing Midlife with Courage
Success in direct sales isn’t just about growing your business—it’s about growing yourself and the people you serve. In this episode, Jennie sits down with Kim Benoy, registered nurse, podcast host, and confidence coach, to discuss why helping others is the true measure of success. They explore how leading by example can overcome misconceptions about network marketing, why bringing your passions into your business creates greater fulfillment, and how courage is the first step toward lasting confidence. If you’ve ever struggled with self-doubt or wondered how to build a business that’s both impactful and authentic, this conversation will leave you encouraged and inspired.

Badass Rewind with Erica Ross-Krieger: We Are Not Our Saboteurs
About Erica Ross-Krieger:
Erica Ross-Krieger, M.A, is a nationally acclaimed Business and Success-Mindset Coach, author of the inspirational book, Seven Sacred Attitudes®—How to Live in the Richness of the Moment, an EFT (Tapping) Expert, and Positive Intelligence Certified Coach (which has been her passion for 4 years now!).
6, 7, & 8-figure entrepreneurs hire Erica to help them identify and clear the inner mindset blocks that are keeping them from new levels of wealth. The founder of New Attitudes Corporation, Erica works with entrepreneurs throughout the world, inspiring them to come to life more fully and helping them attain new levels of wealth as they define it.
Erica blends her extensive professional background with her personal life experiences to offer powerful and transformative programs, services, products, and the Entrepreneur’s Café Podcast, rich with multi-faceted wisdom—in doing so, her work fosters a sense of well-being for clients, readers, and podcast listeners worldwide.
Erica lives in Northern California with her husband, Steve, and a garden of lavender that soothes her soul.
In this episode, Jennie Bellinger and Erica Ross-Krieger discuss:
Recognizing and celebrating small wins
Shifting from fear-based to love-based decision making
Identifying and challenging internal saboteurs
Staying present and coming to your senses
Potential collaboration between Jennie and Erica
Key Takeaways:
Catching and celebrating small wins, even a simple fist pump, can be a powerful way to shift your mindset from fear to love.
Becoming aware of your inner saboteurs, such as the “judge,” is the first step to overcoming them, and rather than judging yourself for these negative thought patterns, approach them with curiosity and compassion, and actively work to replace them with more empowering beliefs.
By consciously shifting your attention to your senses and the immediate experience, you can short-circuit the fear response and access your more resourceful, “sage” state of mind.
Combine practical business strategies, such as 90-day goal-setting, with emotional intelligence work, as it can be a powerful formula for sustainable success.
The synergy between Jennie’s direct sales expertise and Erica’s Positive Intelligence coaching suggests an exciting potential combination.
“The Zen theory of change. I free myself not by trying to free myself, but by simply noticing how I imprison myself.” — Erica Ross-Krieger
Connect with Erica Ross-Krieger:
Twitter Handle: https://twitter.com/EricaRossCoach
Facebook Business Page: https://www.facebook.com/EricaRossCoach
LinkedIn URL: https://www.linkedin.com/in/ericarosscoach/
Website: ericarosscoach.com/toolkit
Connect with Jennie:
Website: https://badassdirectsalesmastery.com/
Email: jennie@badassdirectsalesmastery.com
Facebook personal page: https://facebook.com/jbellingerPL
Facebook podcast page: http://facebook.com/BadassDirectSalesMastery
Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms
Instagram: https://instagram.com/BadassDirectSalesMastery
Personal Instagram: https://instagram.com/jenniebellinger
LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery
Show Notes by Podcastologist: Hanz Jimuel Alvarez
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

Badass Rewind with Michelle Nedelec: How to Expand Your Comfort Zone
What separates entrepreneurs who stay stuck from those who build thriving businesses? In this classic episode, Jennie sits down with Michelle Nedelec, founder of Awareness Strategies, to discuss the mindset shifts, confidence, automation, and long-term thinking that help entrepreneurs create sustainable growth. Learn why confidence matters more than competence, how to expand your comfort zone, and why solving problems—not selling—is the key to attracting your ideal clients.
Luke Sutton: Leveraging LinkedIn Effectively
Most professionals are unknowingly sabotaging their LinkedIn results with profile mistakes and weak content. Find out how to fix both so your ideal clients come to you ready to talk.
In this episode, Jennie and Luke Sutton discuss:
LinkedIn as a professional relationship-building platform
Common profile mistakes and benefits-focused positioning
Structuring high-converting LinkedIn posts and hooks
Effective calls to action and lead magnets
Authentic, trust-building communication in DMs and sales
Key Takeaways:
LinkedIn works best when treated as a professional relationship-building platform, not just another social network.
Profiles that lead with clear benefits instead of titles and credentials are far more likely to attract interest and clicks.
Strong LinkedIn posts start with a scroll-stopping hook, tell a relatable story, and end with a strategic call to action.
Direct messages should focus on genuine curiosity about the other person, building trust before ever mentioning an offer.
The energy behind your communication—authenticity, sincerity, and a true desire to help—is what people actually feel and respond to.
“No matter how you’re communicating with people, people also smell desperation.” — Luke Sutton
About Luke Sutton:
Luke Sutton loves to help people. As an online marketer/content copywriter for 27 years, he has helped many people make money in online home businesses, as well as helping business professionals get more leads and booked calls that turn into clients.
These days, Luke focuses specifically on LinkedIn, helping professionals turn their LinkedIn presence into a lead engine with his full system of content, branding, outreach, and communication. LinkedIn is a goldmine for getting high-quality leads if you know how to go about it. Luke helps you with that.
Connect with Luke Sutton:
LinkedIn: https://www.linkedin.com/in/luke-sutton-here/
Facebook: https://www.facebook.com/luke2313/
Instagram: https://www.instagram.com/lukester3213/
CONNECT WITH JENNIE:Facebook:https://www.facebook.com/badassdirectsalesmastery
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/
Email: jennie@badassdirectsalesmastery.com
Show Notes by Podcastologist: Angelica Rayco
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
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