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Badass Direct Sales Mastery Podcast
Welcome to the Badass Direct Sales Mastery Podcast! This podcast is for rock star direct sales reps and leaders who want to shorten their learning curve and whip their business into shape with the help of The Direct Sales Domme, Jennie Bellinger, CPC.
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Think YOU could offer something to this BADASS community as a Podcast Guest? See how it could be just as good for you, your audience, and your fellow listeners as it is for the Domme herself.
Episodes
Jennie Bellinger: 100,000 Downloads and 4 Lessons That Changed Everything
What if 100,000 downloads were just the foundation, not the finish line? In this milestone episode, you’ll hear the real story behind a #1 network marketing podcast, the BDSM framework that built it, and how to use the same momentum-building principles to grow your own business.
In this episode, Jennie discusses:
Origin story of the Badass Direct Sales Mastery podcast
Overcoming fear and starting without a perfect plan
Listener stories, client journeys, and real-world impact
The BDSM framework: Business mindset, Discipline, Sales, Mentorship
100,000 downloads, legacy, and the 100k Gifts Page
Key Takeaways:
You can’t build momentum in your business if you’re standing still; progress demands action, even when the plan isn’t perfect.
Treating your direct sales or network marketing business like a real business, not a hobby or “side gig”, changes how you show up and what results you create.
Consistency and discipline, not motivation, are what carry a long-term content platform through the hard days and into meaningful milestones.
A podcast or platform can function as a powerful ecosystem—driving sales, nurturing relationships, attracting clients, and creating referral and JV opportunities.
Mentorship (giving and receiving) accelerates growth, and every authentic conversation can leave success “clues” that reshape how you sell, lead, and build.
“100,000 downloads isn’t my accomplishment; it’s ours.” — Jennie Bellinger
CONNECT WITH JENNIE:Facebook:https://www.facebook.com/badassdirectsalesmastery
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/
Email: jennie@badassdirectsalesmastery.com
Show Notes by Podcastologist: Angelica Rayco
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Badass Rewind with Kim Benoy: Facing Midlife with Courage
Success in direct sales isn’t just about growing your business—it’s about growing yourself and the people you serve. In this episode, Jennie sits down with Kim Benoy, registered nurse, podcast host, and confidence coach, to discuss why helping others is the true measure of success. They explore how leading by example can overcome misconceptions about network marketing, why bringing your passions into your business creates greater fulfillment, and how courage is the first step toward lasting confidence. If you’ve ever struggled with self-doubt or wondered how to build a business that’s both impactful and authentic, this conversation will leave you encouraged and inspired.
Badass Rewind with Erica Ross-Krieger: We Are Not Our Saboteurs
About Erica Ross-Krieger:
Erica Ross-Krieger, M.A, is a nationally acclaimed Business and Success-Mindset Coach, author of the inspirational book, Seven Sacred Attitudes®—How to Live in the Richness of the Moment, an EFT (Tapping) Expert, and Positive Intelligence Certified Coach (which has been her passion for 4 years now!).
6, 7, & 8-figure entrepreneurs hire Erica to help them identify and clear the inner mindset blocks that are keeping them from new levels of wealth. The founder of New Attitudes Corporation, Erica works with entrepreneurs throughout the world, inspiring them to come to life more fully and helping them attain new levels of wealth as they define it.
Erica blends her extensive professional background with her personal life experiences to offer powerful and transformative programs, services, products, and the Entrepreneur’s Café Podcast, rich with multi-faceted wisdom—in doing so, her work fosters a sense of well-being for clients, readers, and podcast listeners worldwide.
Erica lives in Northern California with her husband, Steve, and a garden of lavender that soothes her soul.
In this episode, Jennie Bellinger and Erica Ross-Krieger discuss:
Recognizing and celebrating small wins
Shifting from fear-based to love-based decision making
Identifying and challenging internal saboteurs
Staying present and coming to your senses
Potential collaboration between Jennie and Erica
Key Takeaways:
Catching and celebrating small wins, even a simple fist pump, can be a powerful way to shift your mindset from fear to love.
Becoming aware of your inner saboteurs, such as the “judge,” is the first step to overcoming them, and rather than judging yourself for these negative thought patterns, approach them with curiosity and compassion, and actively work to replace them with more empowering beliefs.
By consciously shifting your attention to your senses and the immediate experience, you can short-circuit the fear response and access your more resourceful, “sage” state of mind.
Combine practical business strategies, such as 90-day goal-setting, with emotional intelligence work, as it can be a powerful formula for sustainable success.
The synergy between Jennie’s direct sales expertise and Erica’s Positive Intelligence coaching suggests an exciting potential combination.
“The Zen theory of change. I free myself not by trying to free myself, but by simply noticing how I imprison myself.” — Erica Ross-Krieger
Connect with Erica Ross-Krieger:
Twitter Handle: https://twitter.com/EricaRossCoach
Facebook Business Page: https://www.facebook.com/EricaRossCoach
LinkedIn URL: https://www.linkedin.com/in/ericarosscoach/
Website: ericarosscoach.com/toolkit
Connect with Jennie:
Website: https://badassdirectsalesmastery.com/
Email: jennie@badassdirectsalesmastery.com
Facebook personal page: https://facebook.com/jbellingerPL
Facebook podcast page: http://facebook.com/BadassDirectSalesMastery
Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms
Instagram: https://instagram.com/BadassDirectSalesMastery
Personal Instagram: https://instagram.com/jenniebellinger
LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery
Show Notes by Podcastologist: Hanz Jimuel Alvarez
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Badass Rewind with Michelle Nedelec: How to Expand Your Comfort Zone
What separates entrepreneurs who stay stuck from those who build thriving businesses? In this classic episode, Jennie sits down with Michelle Nedelec, founder of Awareness Strategies, to discuss the mindset shifts, confidence, automation, and long-term thinking that help entrepreneurs create sustainable growth. Learn why confidence matters more than competence, how to expand your comfort zone, and why solving problems—not selling—is the key to attracting your ideal clients.
Luke Sutton: Leveraging LinkedIn Effectively
Most professionals are unknowingly sabotaging their LinkedIn results with profile mistakes and weak content. Find out how to fix both so your ideal clients come to you ready to talk.
In this episode, Jennie and Luke Sutton discuss:
LinkedIn as a professional relationship-building platform
Common profile mistakes and benefits-focused positioning
Structuring high-converting LinkedIn posts and hooks
Effective calls to action and lead magnets
Authentic, trust-building communication in DMs and sales
Key Takeaways:
LinkedIn works best when treated as a professional relationship-building platform, not just another social network.
Profiles that lead with clear benefits instead of titles and credentials are far more likely to attract interest and clicks.
Strong LinkedIn posts start with a scroll-stopping hook, tell a relatable story, and end with a strategic call to action.
Direct messages should focus on genuine curiosity about the other person, building trust before ever mentioning an offer.
The energy behind your communication—authenticity, sincerity, and a true desire to help—is what people actually feel and respond to.
“No matter how you’re communicating with people, people also smell desperation.” — Luke Sutton
About Luke Sutton:
Luke Sutton loves to help people. As an online marketer/content copywriter for 27 years, he has helped many people make money in online home businesses, as well as helping business professionals get more leads and booked calls that turn into clients.
These days, Luke focuses specifically on LinkedIn, helping professionals turn their LinkedIn presence into a lead engine with his full system of content, branding, outreach, and communication. LinkedIn is a goldmine for getting high-quality leads if you know how to go about it. Luke helps you with that.
Connect with Luke Sutton:
LinkedIn: https://www.linkedin.com/in/luke-sutton-here/
Facebook: https://www.facebook.com/luke2313/
Instagram: https://www.instagram.com/lukester3213/
CONNECT WITH JENNIE:Facebook:https://www.facebook.com/badassdirectsalesmastery
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/
Email: jennie@badassdirectsalesmastery.com
Show Notes by Podcastologist: Angelica Rayco
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Todd Krause: Lead Like a Pro with the LEAD Framework
Discover how a former C-suite finance leader scaled a home services business from $1.8M to over $4M by putting people first and learning to let go. In this episode, you’ll hear a practical framework for leadership that turns “volunteer” teams and employees into loyal, high-performing advocates for your business.
In this episode, Jennie and Todd Krause discuss:
Journey from CPA and finance to leadership and entrepreneurship
Why caring cultures drive retention, reviews, and referrals
The business math behind employee engagement and profits
The three pillars of a thriving workplace: caring, positivity, and cultural competence
The LEAD framework: Let Go, Empower, Align, Develop
Key Takeaways:
Sustainable growth comes from unlocking the untapped potential in the people who work with and for you, not just from technology or tools.
When employees stay longer, care more, and work with fewer mistakes, operating expenses drop while revenue and profits rise.
Culture is built by flipping the script from “rules and consequences” to clearly stating what you want and rewarding behaviors that deliver for your clients.
Effective leaders must learn to let go of tasks, empower others, and align them with clear goals so they can make good decisions independently.
Developing future leaders happens in everyday conversations just as much as in formal training rooms—every discussion about how and why a decision was made is leadership development.
“If I can’t do it all myself, I need help. I have to let go of things and give it to other people, so they can do it, because if I can no longer get my arms around everything, then things either fall through the cracks and stop getting done, or I’m self-limiting in how far I can go with my business.” – Todd Krause
About Todd Krause:
Todd A. Krause is the owner of The Cleaning Authority – Fishers, where he grew the business from $1.8M to over $4.0M in revenue while building a diverse, high-performing team and an award-winning workplace culture. A CPA and MBA with decades of leadership experience across finance, banking, and entrepreneurship, Todd has helped grow organizations ranging from startups to multi-billion-dollar enterprises.
Today, Todd is the founder of Silversun Consulting, where he works with home-service business owners to solve the growth challenges that keep companies stuck. His work focuses on building strong leadership, effective systems, and thriving workplace cultures that allow businesses to scale without chaos, burnout, or owner dependence.
Connect with Todd Krause:
Website: https://silversunconsulting.com/
LinkedIn: https://www.linkedin.com/in/toddakrause/
Connect with Jennie:
Facebook: https://www.facebook.com/badassdirectsalesmastery
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/
Email: jennie@badassdirectsalesmastery.com
Show Notes by Podcastologist: Angelica Rayco
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Jennie Bellinger: Step Into Your Power
From a breakup on December 30, 1999, to commanding the room with unapologetic confidence—this episode is your invitation to rewrite the story of your power.
In this episode, Jennie discusses:
Breaking free from emotional and verbal abuse
Redefining assertiveness and DOM power
Societal conditioning and barriers to women’s power
Language, labels, and how women undermine their authority
Guided visualization to step into personal power
Key Takeaways:
You can choose not to believe the limiting stories and labels others have placed on you, no matter how long you’ve carried them.
Assertiveness rooted in respect—moving forward on purpose with others in mind—is a powerful and ethical way to lead.
Societal conditioning, media narratives, beauty standards, and workplace bias all subtly push women away from their own authority and leadership.
Everyday language like “I’m just…” and constant apologizing chips away at confidence and reinforces a smaller version of yourself.
Embodied practices like guided visualization help you literally step into a more powerful identity and carry that energy into your life and business.
“You are powerful. You are unstoppable.” — Jennie Bellinger
Book a Complimentary Coaching Session with Jennie: https://calendly.com/jenniebellinger/complimentary30
Connect with Jennie:
Facebook: https://www.facebook.com/badassdirectsalesmastery
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/
Email: jennie@badassdirectsalesmastery.com
Show Notes by Podcastologist: Angelica Rayco
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
[Classic Rewind] If It’s Not a “Hell Yes!” It’s Not a Yes At All
In this episode, Jennie discusses:
The difference between a “yes” and a “hell yes”
Saying “hell yes” to your dreams
How saying “hell yes” can affect your life and career
Commitment, confidence, and passion
Key Takeaways:
Let your “hell yes” be louder than your fears and doubts
Start by saying hell yes – going all in – to your dreams, your family, and yourself
You need to know what’s going to make people say “hell yes”. A timid yes can become a hell yes, and it starts with you
Confidence in yourself is what makes you badass enough to get a “hell yes”
“Are you someone that you would say ‘hell yes’ to? If not, why not? Don’t let fear being seen as ‘talky’ hold you back. People prefer confidence.” — Jennie Bellinger
Check out VIDYARD by clicking this link: https://vidyard.com/badassBook a Complimentary Coaching Session with Jennie: https://calendly.com/jenniebellinger/complimentary30
Connect with Jennie:
Facebook: https://www.facebook.com/badassdirectsalesmastery
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/
Email: jennie@badassdirectsalesmastery.com
Show Notes by Podcastologist: Angelica Rayco
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
What To Do With Your “Chicken List”
Afraid to reach out to the people who could most transform your business? In this episode, discover how to flip your “chicken list” into a confident “rooster list” using a simple 3-step framework that feels authentic, not salesy.
In this episode, Jennie Bellinger discusses:
The real cost of avoiding your chicken list
Reframing the “chicken list” into a “rooster list”
Why sales feel salesy (and how to fix it)
The 3-step connection–curiosity–consent framework
Building confidence through action and personalized outreach
Key Takeaways:
Avoiding your “chicken list” doesn’t protect relationships; it protects your ego and quietly costs you growth, connection, and income.
Sales feels salesy when you lead with a pitch instead of a person, hide a secret agenda, or rely on copy-and-paste scripts that don’t sound like you.
A simple structure—connection, curiosity, and consent—can turn awkward outreach into genuine, human conversations that people actually welcome.
Inviting someone into a conversation (“Would you be open…?”) removes much of the pressure and shifts your energy from desperate to confident and intentional.
Confidence is built far more by taking imperfect action with one person on your list than by endlessly overthinking what to say.
“Here’s the truth. You don’t sound salesy because you’re a network marketer; you sound salesy because you don’t have a strategy that actually fits you.” — Jennie Bellinger
Book a Complimentary Coaching Session with Jennie: https://calendly.com/jenniebellinger/complimentary30
Connect with Jennie:
Facebook:https://www.facebook.com/badassdirectsalesmastery
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
YouTube: COMING SOON!
LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/
Email: jennie@badassdirectsalesmastery.com
Show Notes by Podcastologist: Angelica Rayco
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
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