Bob Burg and Jeff West: Streetwise to Saleswise, Become Objection Proof and Beat the Sales Blues

If you’re feeling frustrated with your sales performance, trying to overcome objections, and building personal relationships, then you are not alone! Are you tired of struggling to win over prospects and facing objections that seem impossible to overcome? It’s time to discover a new approach that will transform the way you handle objections and build lasting connections with your clients. Let’s turn those objections into opportunities and propel your sales performance to new heights!

About Bob Burg and Jeff West:

Bob Burg and Jeff West are co-authors of the book “Streetwise to Saleswise: Become Objection Proof and Beat the Sales Blues.” Bob is a sought-after speaker at corporate conventions and entrepreneurial events. He’s known for his bestsellers, “The Go-Giver” and “Endless Referrals.” Jeff West, a former leader in the insurance industry, brings his expertise to the table. His writing, particularly in “The Unexpected Tour Guide” and “The Lady with the Blue Hair,” showcases his insights and experiences in the world of sales. 

In this episode, Jennie, Bob, and Jeff discuss:

  • Master objection-proof sales techniques

Mastering objection-proof sales techniques allows sales professionals to effectively handle objections without overpowering or convincing the other party. This process involves understanding the root cause of objections and finding a solution that benefits both parties.

  • Discover fusion points in sales

The discovery of fusion points – moments where logic and positive emotions merge – can greatly enhance your sales strategy. Fusion points stimulate acceleration, tenacity, and loyalty, leading to a more impactful sales and leadership performance. 

  • Strengthen personal relationships in sales

It’s not just about making a sale, it’s about understanding and empathizing with your prospects, thus fostering a relationship based on trust and mutual understanding. 

In this episode, you will be able to:

  • Master objection-proof sales techniques to close deals effortlessly.
  • Discover fusion points in sales to create winning strategies.
  • Strengthen personal relationships in sales for long-term success.
  • Gain valuable insights for sales professionals to elevate your performance.

“We’ve created something that all levels of any organization are going to find value in. Salespeople will benefit from it, and the leadership lessons work in every single organization.” – Bob Burg

Get Jeff and Bob’s book, “Streetwise to Saleswise: Become ObjectionProof and Beat the Sales Blues”, here:

Link to buy Hard Copy from Barnes & Noble:

Link to get Kindle or Audible version:










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You might also want to check these previous podcast episodes featuring Bob Burg and Jeff West:

Bob Burg:

Jeff West & Lisa Wilbur:

Show Notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.