James I. Bond: “Brain Glue” Sticky Ways to Help Clients Remember YOU

By Jennie Bellinger | July 22, 2024 |

About James I. Bond:

James I. Bond is one of America’s leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE – that Jack Canfield calls, “Mind-blowing. Clearly one of the most powerful persuasion books I’ve ever experienced!”

For thirteen years he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business.

Early in his career, he ran an advertising agency in Montreal.

He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration and has been a featured guest speaker at three Southern California universities.

In this episode, Jennie Bellinger and James I. Bond discuss:

James Bond’s experiences in behavioral management and the effects of his work ‘Brain Glue’
The importance of emotional appeal in marketing
The art of crafting impactful product titles and employing powerful metaphors like ‘brain glue’ to foster business growth
Tailoring brand strategies to connect with specific clients and employing unique branding like the ‘Squatty Potty’ technique
The power of ‘trigger words’ and provocative naming in capturing consumer interest and enhancing brand success

Key Takeaways:

Emotional connections can outweigh logical reasoning in consumer decisions, which emphasizes the need of leveraging emotion in marketing approaches.
The selection of product and business names is not a trivial consideration; it is a strategic decision that can drive market success and consumer recall.
Unconventional and vivid branding strategies, such as the employment of ‘trigger words’, can be powerful drivers for customer perception and differentiation of a brand in a crowded marketplace.
Personal branding and the use of metaphorical language in marketing can be powerful instruments for network marketers, even when they don’t possess naming rights.
Accessibility of resources such as a free chapter from ‘Brain Glue’ is a testament to the significance of continuous learning and the application of expert insights for direct sales professionals.

“If you’re not memorable, you’re not going to stick in your customers’ minds.” — James I. Bond

Connect with James I. Bond:

LinkedIn URL: https://www.linkedin.com/in/jamesibond/

CONNECT WITH JENNIE:

Website: https://badassdirectsalesmastery.com/

Email: jennie@badassdirectsalesmastery.com

Facebook personal page: https://facebook.com/jbellingerPL

Facebook podcast page: http://facebook.com/BadassDirectSalesMastery

Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms

Instagram: https://instagram.com/BadassDirectSalesMastery

Personal Instagram: https://instagram.com/jenniebellinger

LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery