Erin Dimond: A New Way To Do Old-School Sales

By Jennie Bellinger | July 29, 2024 |

About Erin Dimond:

Erin turned her love for fitness into a 7-figure Online Fitness Coaching business and now helps other fitness enthusiasts and professionals do the same. To date, she and her husband Jordon have helped 3000+ health and fitness professionals start and scale online coaching businesses.

Erin Dimond is on a mission to help people believe in themselves. Erin grew up lower/middle class in a community where the average home value was 60K. Everyone she knew worked paycheck to paycheck and barely got by. Erin vividly remembers being 20 years old and encountering the first person she had ever met who didn’t hate their job. Until 25 years old, she had the most scarcity mindset around money. She clung on to every penny in fear that she’d never earn another.

Erin did the corporate cubicle grind for 3 years until she got offered a job to work at a fitness studio. Erin turned her love for fitness into a 7 figure Online Fitness Coaching business and now helps other fitness enthusiasts and professionals do the same.

In this episode, Jennie Bellinger and Erin Dimond discuss:

Transitioning from traditional roles to entrepreneurship in the fitness industry and establishing a seven-figure online coaching business
A high-touch, high-ticket sales approach that emphasizes one-on-one interactions and deep understanding of clients
Implementing effective strategies to convert social media interactions into meaningful sales calls
Shifting mindset about the sales process to focus on value offering and authenticity
Ethical sales strategies that align with understanding and addressing client needs and objections

Key Takeaways:

Shifting from being a fitness coach to an entrepreneur requires an understanding of the necessary tools and support systems to scale one’s business effectively.
Efficiently leveraging social media to phone call transitions can greatly enhance the ability to close sales in network marketing.
A sales mindset focused on authenticity and providing value leads to stronger connections and more effective sales outcomes.
It is not only ethical but crucial for sales success to truly comprehend client concerns and hesitations, offering solutions that are tailored to their needs
Not all customers can be satisfied, but focusing on those you can help and offering relevant solutions can bring more fulfillment and success.

“As a coach, as a service provider, as a business owner, your goal can’t be to make everybody like you, it’s to help people.” — Erin Dimond

Check Out Erin’s Podcast:

https://www.listennotes.com/podcasts/the-fitness-business-podcast-with-erin-lrHiELU807C/

Connect with Erin Dimond:

LinkedIn URL: https://www.linkedin.com/in/jordan-dugger-0ab66435

Instagram Handle: @erindimondfitness (https://www.instagram.com/erindimondfitness/?hl=en)

CONNECT WITH JENNIE:

Website: https://badassdirectsalesmastery.com/

Email: jennie@badassdirectsalesmastery.com

Facebook personal page: https://facebook.com/jbellingerPL

Facebook podcast page: http://facebook.com/BadassDirectSalesMastery

Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms