Tammy Hudgin: How to Beat the FB Algorithm

About Tammy Hudgin:

Tammy Hadugin has spent the past 17 years leveraging Facebook to grow her own business while empowering other small business owners through expert coaching, teaching, workshops, and social media management. Her extensive experience has made her a trusted advisor in the field of digital marketing and business development.

Over the years, Tammy has been nominated for numerous business awards, co-authored two publications, and regularly appeared on Rogers TV, where she shared valuable insights on Facebook strategies. She has also collaborated with government organizations to educate their audiences and held leadership roles in various networking organizations. Tammy has cultivated a professional network of over 5,000 business connections, allowing her to build a successful referral-based business.

In this episode, Jennie Bellinger and Tammy Hudgin discuss:

  • Transition to a professional Facebook page
  • Strategize engagement to boost algorithm
  • Leverage multiple images and “See More” for engagement
  • Utilize Instagram reels and stories effectively 
  • Balance business and personal content

Key Takeaways:

  • Switching to a professional Facebook page unlocks valuable insights and allows you to exceed the 5,000 friend limit, and strategically managing your personal timeline, business page, and groups can significantly boost your organic reach and engagement.
  • Actively engaging with your target audience by asking questions about their posts can help the algorithm recognize your content and increase its visibility in their feeds. 
  • Incorporating multiple images in a single post, as well as ensuring your written content is long enough to trigger the “See More” button, can significantly increase engagement metrics that the algorithm favors. 
  • While it’s important to have a strategic content plan, don’t be afraid to mix in personal, behind-the-scenes updates alongside your business-focused posts. 
  • Connecting with like-minded entrepreneurs in messenger groups can be a valuable way to support each other’s growth and share best practices, as long as the engagement remains genuine and not forced, and platforms like the Badass Direct Sales Moms group can foster meaningful connections and cross-promotion.

“If you put the work into it and take advantage of what Facebook’s provided, you can truly build this very successful business on Facebook,” — Tammy Hudgin

Connect with Tammy Hudgin:  

Facebook Name: http://www.facebook.com/tammyhudgincreating

Connect with Jennie:

Website: https://badassdirectsalesmastery.com/

Email:  jennie@badassdirectsalesmastery.com

Facebook personal page: https://facebook.com/jbellingerPL

Facebook podcast page: http://facebook.com/BadassDirectSalesMastery

Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms

Instagram: https://instagram.com/BadassDirectSalesMastery

Personal Instagram: https://instagram.com/jenniebellinger

LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery

Show Notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

Phil “The Connector” Herrington: Do NOT Do THIS When You Network!

About Phil Herrington:

Phil Herrington, affectionately known as ‘The Connector,’ is a dedicated Christian family man with a passion for bringing people together. Whether fostering relationships in the business world or enjoying the great outdoors with his wife and five children, Phil is always focused on the power of connection. In his free time, he can be found tending to his chickens or gathered around a campfire with his loved ones. Phil firmly believes that meaningful relationships are at the heart of every great opportunity and that we are all just one connection away from something extraordinary.

In this episode, Jennie Bellinger and Phil Herrington discuss:

  • Avoiding the hard sell
  • Letting the other person speak first
  • Developing a memorable personal brand
  • Leveraging virtual networking tools
  • Building a community of connectors

Key Takeaways:

  • Effective networking is not about immediate sales pitches, but rather about genuine connection and understanding, and by allowing the other person to speak first and focusing on their needs, you can build trust and uncover valuable opportunities for collaboration.
  • Develop a memorable personal brand to make you stand out in a crowded networking landscape. 
  • Utilize scheduling tools like Calendly to manage your time and ensure you’re meeting with serious, interested individuals, rather than wasting time on unproductive encounters.
  • Positioning yourself as a valuable connector, someone who can make meaningful introductions and facilitate beneficial relationships, can elevate your status and make you an indispensable asset within your network.
  • The Connector Community offers a unique opportunity to expand your network and access a curated group of like-minded professionals who are genuinely interested in connecting and supporting each other’s growth.

“Always let the other person speak first, even if it takes the entire meeting, which I’ve had happen plenty of times.” — Phil Herrington

Get a FREE Complimentary Tour of the Connector Community

Allow Phil to take YOU on a virtual tour of The Connector Community where you can connect and network with others who are looking to meet and grow their network, just like you are!

Link: https://api.leadconnectorhq.com/widget/bookings/the-connector

Connect with Phil Herrington:  

Facebook Name: https://www.facebook.com/phil.herrington.313

LinkedIn URL: https://www.linkedin.com/in/philtheconnector/

Instagram Link: https://www.instagram.com/phil_the_connector_herrington/

Connect with Jennie:

Website: https://badassdirectsalesmastery.com/

Email:  jennie@badassdirectsalesmastery.com

Facebook personal page: https://facebook.com/jbellingerPL

Facebook podcast page: http://facebook.com/BadassDirectSalesMastery

Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms

Instagram: https://instagram.com/BadassDirectSalesMastery

Personal Instagram: https://instagram.com/jenniebellinger

LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery

Show Notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.