Andrew Gibson: What’s Your U.R.P.?

By Jennie Bellinger | March 1, 2021

About Andrew Gibson: Andrew is driven to help people make great choices in life, pursue their passions, and notice happiness. He wants to help people make a life, not just a living. He has written two books and spends his time helping start-up and small businesses, charities, and nonprofits to make a sustainable income. He’s proud to have helped thousands of people over his many years as a coach and now author and hopes to help many thousands more.

In this episode, Jennie and Andrew discuss:

Unique Referral Point (URP)
Gaining credibility by helping to solve people’s problems.
How to successfully generate referrals.
Specializing in an area of shared interest.

Key Takeaways:

Define the set of customers that you want to help and serve.
Your customers will refer you to others when you make a difference for them.
Think less about what you do and more about the customers and clients that you help and how you help them, leverage that into more refferals.
If someone tries to tell you what to do, you usually will not listen or cooperate with them. Think about that when you are making sales.

“Nobody likes being sold to.” — Andrew Gibson

Connect with Andrew Gibson:

Twitter: https://twitter.com/ajggibson

Facebook: https://www.facebook.com/ajggibson

https://www.facebook.com/businessservicesleeds

Instagram: https://www.instagram.com/ajggibson/

LinkedIn: https://www.linkedin.com/in/growthbusinesscoach/

Email: andrew@andrew-gibson.com

Book: What’s Your URP

30-minute Zoom Meeting: https://calendly.com/ajggibson/30min

CONNECT WITH JENNIE:

Twitter: https://twitter.com/jenniebpl