April Porter: Franchise or Network Marketing? Why not BOTH?

Are you struggling to overcome challenges in your direct sales business? Join us as we explore the difficulties faced by business owners, the importance of operating lawfully, and the significance of leadership skills in both direct sales and franchising. But what happens when the main character is left in a difficult situation, with no resolution in sight? Tune in to find out more.

About April Porter:

April Porter is a former award-winning, multi-unit franchisee, attorney, and creator of the Infinite Franchisee® mentorship program, which teaches franchisees business intelligence, strategic thinking, leadership skills, and an entrepreneur mindset to apply to the franchise model in order to reach a life of SWAG™ – Sanity, Wealth, and Gratitude™. 2023 was the inaugural year of the SWAG™ Conference founded in April. Its focus is to bring franchisees and small business owners back on track to achieving their goals of Sanity, Wealth, and Gratitude™. The Conference also serves as a resource for emerging franchisors, to host their brand conference at the event.

April has been recognized as a Top Ten Woman of Distinction in Franchising and a Top 100 Influencer in the Global Franchising Industry, hosts the #1 Franchisee Podcast on Apple – The Infinite Franchisee Show, has received the Chairman’s Award for Distinguished Service to the Franchising Industry from the AAFD, and has been honored in Marquis Who’s Who of America in 2023.

In this episode, Jennie and April Porter discuss:

  • Comparing Direct Sales and Franchising
    In the podcast episode, April Porter expertly breaks down the essential differences between direct sales and franchising. Porter emphasizes that though both avenues are valid forms of business ownership, they each have their unique features, risks, and rewards. 
  • Overcoming Challenges in Direct Sales
    The conversation delves into the significant obstacles often encountered in direct sales. High turnover rates, the threat of liability, and inconsistency in training are among the challenges highlighted by April. 
  • Embracing the Importance of Mentorship
    A standout point from this episode is the emphasis on finding the right mentor or coach in both direct sales and franchising. April and Jennie advocate for the value of learning from someone who has successfully navigated the path you are currently on. 

In this episode, you will be able to:

  • Compare direct sales and franchising to make informed business decisions.
  • Overcome challenges in direct sales and achieve business success.
  • Discover the importance of mentorship in business for accelerated growth.
  • Manage liability in direct sales and protect your business.
  • Build a committed team in direct sales for exponential growth and success.

“Direct sales isn’t this pyramid scheme that a lot of people have as a negative side. It’s a mini-franchise. You have rules that you need to follow from the company. ” 

–April Porter


Facebook Business Page: https://www.facebook.com/askaprilporter

Facebook Group Name: https://www.facebook.com/groups/ifzcommunity

LinkedIn URL: https://www.linkedin.com/company/ask-april-porter/

Instagram Handle: https://www.instagram.com/askaprilporter/

Instagram Business Handle: https://www.instagram.com/askaprilporter/


Website: https://badassdirectsalesmastery.com/

Email:  jennie@badassdirectsalesmastery.com

Facebook personal page: https://facebook.com/jbellingerPL

Facebook podcast page: http://facebook.com/BadassDirectSalesMastery

Facebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMoms

Instagram: https://instagram.com/BadassDirectSalesMastery

Personal Instagram: https://instagram.com/jenniebellinger

LinkedIn: https://linkedin.com/in/BadassDirectSalesMastery

Show Notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.