Stephanie Paul: Unlock The Magic of Story

About Stephanie Paul: Stephanie Paul, Founder and Head of Training and Development at Stephanie Paul Inc., is an executive coach who specializes in communication and storytelling. She wrote her book for those who desire to achieve magical effective storytelling and presenting skills that generate deep authentic connections, engagement, and influence any audience. Stephanie believes the key to powerful commanding leadership and speaking presence is attainable through her training and within the pages of her book “Unlock the Magic of Story”. Her book is a master class in storytelling wrapped up in captivating and entertaining stories. 

In this episode, Jennie and Stephanie discuss:

  • Stephanie’s journey into storytelling
  • The power of storytelling
  • Facts tell, stories sell
  • How to build your story
  • Getting to know your audience

Key Takeaways:

  • Effective connected communication is rooted in the art of storytelling and pre-wired for success in our brains.
  • Most people buy based on emotion – they won’t remember what you said or what you did, but they’ll always remember the way you made them feel. 
  • Storytelling is all about how you as the storyteller show up – what is the mindset that you’re in, and what is the emotional place you’re at when you’re in front of the audience you’re trying to reach?
  • The key to building rapport is knowing your audience and reading them and understanding their personalities.

“When it comes to sales, the best way to use story is to try and figure out your audience – who they are, what they want, what their needs are, and then match those stories so that they can see themselves in that environment, they can see themselves in that vision in that scenario with that product.” – Stephanie Paul

Gift: 12 Steps to Powerfully Engaging Any Audience (Download PDF) –








Facebook personal page:

Facebook podcast page:

Facebook group for Badass Crew:


Personal Instagram:


Show Notes by Podcastologist: Angelica Rayco

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.