Steve Werner:  How to Sell with Stories

About Steve Werner: Founder of Reaching Millions,  Steve has gone from failing at holding live events to holding over 41 live events for himself and 47 for his clients over the last 10 years. He has spoken on more than 200 stages (including Harvard) and built and critiqued over 370 one-to-many sales presentations. During covid, he pivoted to helping 41 coaches and online entrepreneurs launch webinars during covid with more than 8.9m in sales in the last 18 months.

In this episode, Jennie and Steve discuss:

  • Becoming a great storyteller
  • How to tell your story
  • Having confidence in what you do
  • Branding yourself

Key Takeaways:

  • People lean into stories, not information. Being a great storyteller allows you to convince someone your solution will work for them and solve their biggest problem.
  • Positioning is incredibly important in telling your story. You should always put all of the facts out there until the very end, and whenever you want to grab someone’s attention, describe something with three of the five senses.
  • You should have confidence in what you’re doing, and you should be proud that you’re in an MLM. You’ve done two things for yourself right out of the gate: you’ve created a better tax structure for yourself even if you aren’t massively profitable in your first year, and you’re dedicated to creating your brand and business, which will change your life the moment you own it. 
  • Brand yourself. People will associate with you.


“You might think you might have the most boring story in the world. But the key to telling you that story is telling the details to you.”  – Steve Werner

Story Selling Blueprint






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Show Notes by Podcastologist: Angelica Rayco

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.