About Bruce Seidman: Bruce Seidman is 30 years ex-President/Owner Sandler Training Global HQ. 
Bruce lives on Pawleys Island in South Carolina and coaches company owners and their key employees who absolutely strive to THRIVE (sales and especially non-selling professionals). His coaching is intense, intimate, and makes his clients tons of happiness (and money, too). Best-selling author (2012) “Sandler Success Principles” 

In this episode, Jennie and Bruce discuss:

  • The mindset to have when it comes to sales.
  • How to contact people and understanding how they want to be contacted.
  • Assume the Zoom.
  • Asking questions and what questions to ask

Key Takeaways:

  • Follow up is the key to any sales environment.
  • People don’t buy if you don’t ask. Don’t be afraid to ask the question. 
  • Build a relationship and build trust before you ask the question.
  • Questions to get pain. People will usually spend money to avoid pain.

“There’s nothing wrong with asking a question after 3 or 4 follow-ups.” 

 —  Bruce Seidman


Mentioned: The Sandler Success Principles by Bruce Seidman & David Mattson


Connect with Bruce Seidman:

Twitter: @BruceSeidman
Facebook: Bruce Seidman
                    Personalized Sales Coaching
Instagram: @bruceseidman2468 
Website: brucecoastal.com
Personalizedsalescoaching.com Get a complimentary sales coaching call
LinkedIn: Bruce Seidman
Email: bruce2468@yahoo.com


Twitter: https://twitter.com/jenniebpl
Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/



Show notes by Podcastologist: Kristen Braun

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.