Kim Speed: Branding Yourself to Stand Out
About Kim Speed: She is a brand visibility expert, a speaker, a trainer, a recipient of the 2019 Most Influential Business Woman in Brand Development. She’s also an Amazon best-selling author of “Branding on a Shoestring: How to Re-Create Your Small Business Identity and Increase Sales Results in 83 Days or Less”.
In this episode, Jennie and Kim discuss:
- The difference between brand and branding
- Knowing who you serve
- Creating your own one-liner
- Communicate your difference
Key Takeaways:
- A brand is what you stand for, your belief, your values, and your reputation. Branding is how you communicate that reputation, be it through your logo, your font, your colors and the like.
- You’re not gonna sell to everyone. Take some time to identify and define who it is you want to serve and communicate that inwardly and outwardly.
- Create your own one-liner when someone asks you what you do. Talk about your ideal client, what you do for the people you serve, and how they benefit from your business. Don’t kill the conversation by stating your “job title” plainly, in a boring way.
- Find something that will make you stand out from the others in your field. It doesn’t have to be a big thing, it could be something seemingly small, just as long as it’s different. Communicate that difference and be memorable.
“You are one in a sea of many, so you still have to go out there and let people know who you are. You can’t hide behind your computer, you can’t hide in a crowd. If you want to make sales, you gotta let people know who you are.” — Kim Speed
Sign up to receive your FREE downloadable copy of Branding on a Shoestring by clicking on this link: http://brandingonashoestringbook.com/
Connect with Kim Speed:
Twitter: https://twitter.com/speedk
Facebook: https://www.facebook.com/BrandVisibilityExpert/
Instagram: https://www.instagram.com/brandvisibilityexpert/
Website: https://purplemooncreative.com/
LinkedIn: https://www.linkedin.com/in/kimspeed/
Email: kspeed@purplemooncreative.com
CONNECT WITH JENNIE:
Twitter: https://twitter.com/jenniebpl
Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
Email: jennie@badassdirectsalesmastery.com
Show notes by Podcastologist: Justine Talla
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
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Nathan Perez: 20 Minute Networking That Works
About Nathan Perez: He is an executive and career job-search coach, a professional speaker in the career field, and a former executive in the retained executive recruitment industry. He is also a multi-award winning co-author of “The 20-Minute Networking Meeting – Professional Edition: Learn to Network. Get a Job”.
In this episode, Jennie and Nathan discuss:
- Keeping it short
- Reciprocity during networking
- Five steps of 20 minute marketing
- Online networking
Key Takeaways:
- Network better by keeping the time spent within appropriate length and by making sure you are prepared. Do research on the person you’re meeting and their organization.
- At the end of a conversation, ask someone how you can help them. It tends to catch people off guard, but it completely changes the dynamics of the conversation.
- Start with a great first impression, then give a 30 second snapshot of your professional background leading into the great discussion in which the last question you ask the person you’re talking with would be “how can I help you?” Wrap up in whatever way you want and then follow up both immediately or constantly.
- Online networking has the great potential to make your business awesome, and it’s just getting better. It will enable you to go beyond your physical limits. Everybody is online right now, take your business into the internet too.
“Relationship-building is a cornerstone to networking.” — Nathan Perez
Get “The State of Virtual Selling” for free and sign up for Vidyard by clicking on this link: www.vidyard.com/badass
Connect with Nathan Perez:
Twitter: https://twitter.com/nathanaperez
Website: http://nathanaperez.com/ | http://www.20mnm.com/
LinkedIn: https://www.linkedin.com/in/nathanperez/
CONNECT WITH JENNIE:
Twitter: https://twitter.com/jenniebpl
Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
Email: jennie@badassdirectsalesmastery.com
Show notes by Podcastologist: Justine Talla
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
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Deb Drummond: Tracking For Results
About Deb Drummond: She is an entrepreneur. She is a pioneer in the world of natural health and has created two companies in the field since her early 20’s. She is practical yet creative, and thinks out of the box to accomplish the goals needed for her clients and their achievements.
Deb is very clear on her purpose. You see it in all that she does, whether coaching, speaking, training, writing, or listening. She’s on point and will move you deeper and stronger into a position of being optimal in all ways.
The only thing she loves more than rocking the stage and changing lives are her two favorite people in the world: her daughter Chloae and her son Ocean. Nothing motivates her more than her beautiful and amazing children.
In this episode, Jennie and Debbie discuss:
- Passion, longevity and consistency
- Getting over the fear of follow up
- Tracking and organizing
- Staying in the industry
Key Takeaways:
- Be clear about your passion, dangle your dreams in front of you always to keep yourself motivated. Be willing to do what you have to, even if you don’t want to.
- Following up is uncomfortable, so practice being uncomfortable. Discomfort lasts only for a little while. Break the ice in an elevator, and find something genuine to talk about. It takes 20 seconds of insane courage to do great things.
- Tracking doesn’t have to be complicated. Have one notebook that contains all your leads. Transfer a lead into a second notebook if you’ve had a conversation with them and put more detailed information. Put them on another tracking notebook when they’ve become your customer.
- Be here a year from now. Don’t quit just because you’re not seeing success at the start.
“Money happens at five, most people won’t go to five. Relationships solidifies at five, you get comfortable at five, you start to let your walls down at five… people need to realize that it’s the long game.” — Deb Drummond
Connect with Deb Drummond:
Email: deb@debdrummond.com
Phone: 604-655-4698
Facebook: https://www.facebook.com/DeborahLDrummond
Instagram: https://instagram.com/deborahldrummond
Website: https://debdrummond.com/
LinkedIn: http://www.linkedin.com/in/debdrummond
CONNECT WITH JENNIE:
Twitter: https://twitter.com/jenniebpl
Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Show: https://badassdirectsalesmastery.com/blog/
Email: jennie@badassdirectsalesmastery.com
Show notes by Podcastologist: Justine Talla
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
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Linda McElhaney: Be a Woman of Your Word
About Linda McElhaney: Linda is based out of Seminole Florida and she has been a Mary Kay director and she’s recently achieved the level of Sales Director. She’s been with the company for five years, she’s married to Ryan who owns a crossfit gym and they have two dogs.
In this episode, Jennie and Linda discuss:
- One of the toughest challenges in business
- Three benefits in doing direct-sales
- Determination and resilience
- Transformation and personal growth
Key Takeaways:
- People often say no, and sometimes when they say yes, they let you down. But that doesn’t have to stop you from being a woman of your word.
- Flexible work schedules, recognition, and self-growth are some of the things that one can benefit from working in direct-sales
- A certain stubbornness – or resilience – is required from people who want to succeed in anything in life. Wield any reason you can to motivate yourself through the hardships.
- The biggest benefit to working in the business of direct-sales is personal growth and transformation – both in the seller and the client. Building a business will require you to build yourself too.
“I had to actually do something that I really hated and realize that I can do it… I realized if I can do that… I can probably keep going with my business, be a director and more.” — Linda McElhaney
Connect with Linda McElhaney:
Facebook: https://www.facebook.com/lindamcelhaneymarykayconsultant
Website: https://www.marykay.com/lmcelhaney1/en-us/find-an-independent-beauty-consultant/profile
CONNECT WITH JENNIE:
Twitter: https://twitter.com/jenniebpl
Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
Email: jennie@badassdirectsalesmastery.com
Show notes by Podcastologist: Justine Talla
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Jonathan Tillman: CBD is Big Business
About Jonathan Tillman: Connections is what drives JT. He is a passionate people-connected and leader who thrives on making people successful. He educates people on how CBD improves their health and he teaches the steps on how to reach the next level in business by connecting with others.
In this episode, Jennie and Jonathan discuss:
- Educating before selling
- Unconditional connections
- Tracking wins and keeping people
- Pain is a pain point
Key Takeaways:
- Selling is easier if you educate first. When you educate people, they will never be able to unhear it. People will more likely make the decision of getting on board with your business or products if they have the facts they need to make the best decision for themselves.
- Make connections with people and get people connected with each other even if you’re not benefitting from any of those relationships. Use any system to keep track of your connections and relationships – digital or notebook, whatever works for you is fine.
- That which gets tracked, gets done. That which gets celebrated, gets repeated.
- Whether it’s alleviating literal, physical pain, or alleviating something more abstract – business is all about giving solutions to people’s problems and making their life better
“I learned that it’s very important… to make a connection, even not for me but I know someone else who need your service. What that shows to the other person is that this person doesn’t just care about himself he cares about others. Look out and help.” — Jonathan Tillman
Connect with Jonathan Tillman:
Instagram: https://www.instagram.com/jtill7/
Facebook: https://www.facebook.com/groups/knowandexperiencecbd
Website: http://jtwiththecbd.com/
LinkedIn: https://www.linkedin.com/in/jtill7/
Email: Jtillman2510@gmail.com
CONNECT WITH JENNIE:
Twitter: https://twitter.com/jenniebpl
Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
Email: jennie@badassdirectsalesmastery.com
Show notes by Podcastologist: Justine Talla
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
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Focus, Accomplishment and Support
Today we’ll be hearing from Nicole Sweeney of Pure Romance, Chris Moore of Elite Business Advisors, and Stacey Mitchell of PhoenixPay Solutions, who is also a Pure Romance Social Seller. They talked about how knowing more about themselves and their motivation through the Deeper Than Disc program enabled them to achieve their goals and see results in each of their business.
Click here to sign up for the ”Money Doesn’t Motivate Me” Webinar:
https://badassdirectsalesmastery.com/motivation
Nicole Sweeney – Pure Romance: https://pureromance.com/
Chris Moore – Elite Business Advisors: https://www.elitebusinessadvising.com/
Stacey Mitchell – PhoenixPay Solutions: https://phoenixprs.com/
CONNECT WITH JENNIE:
Twitter: https://twitter.com/jenniebpl
Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
Email: jennie@badassdirectsalesmastery.com
Show notes by Podcastologist: Justine Talla
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
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Alex Aanderud: You Don’t Know DISC
About Alex Aanderud: Alexander (Alex) B. Aanderud, President and CEO of Legacy of Results, is a highly sought-after speaker, trainer, consultant and coach, specializing in advanced integrative psychology and the conscious-unconscious integration that leads to results. As a consultant, Alex helps his clients identify, manage, streamline and improve the hidden and intangible assets of their companies including people, communication, culture and trust. As a Speaker, Trainer and Coach, certified through the Association for Integrative Psychology, Innermetrix® and The John Maxwell Team, Alex combines his skills in psychology with his technical background as an engineer supporting experimental flight test for Boeing and the US Military, to help his clients find their passion, live their purpose and achieve their impossible.
In this episode, Jennie and Alex discuss:
- Why is DISC important?
- Understanding people deeper
- Knowing yourself more
- Mitigating “weaknesses”
Key Takeaways:
- Understanding DISC will help you understand people more and the more you understand people, the deeper your connection with them will be. Building high-quality connections and relationships can help your business’s potential and your network to grow beyond what you expect.
- DISC is good at predicting how people tend to behave but people behave differently at different times. By understanding people more deeply, you’ll be able to talk in a language that makes their experience better.
- Understanding yourself in a deeper level will help you be more in touch with your natural strengths which will help you get the results that you want.
- The better you know what you’re good at and suck at, the more you can look for systems and processes and go “how do I mitigate my weakness with people or processes to be able to develop success.”
“Weakness is manufactured by making your success dependent on something you suck at.” — Alex Aanderud
Connect with Alex Aanderud:
Website: https://legacyofresults.com/
LinkedIn: https://www.linkedin.com/in/alexaanderud/
Email: alex@legacyofresults.com
CONNECT WITH JENNIE:
Twitter: https://twitter.com/jenniebpl
Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
Email: jennie@badassdirectsalesmastery.com
Show notes by Podcastologist: Justine Talla
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Podcast: Play in new window | Download
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Dr. Tony Alessandra: Get More Sales and a Bigger Team by Knowing This One Thing
About Dr. Tony Alessandra: He helps companies turn prospects into promoters. He is two speakers in one… a professor and a performer, or as one client put it – he delivers college-level lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively affect their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition.
Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.
Tony is CEO of Assessments 24×7 LLC, a company that offers a variety of online assessments, including the widely used DISC profile, the Hartman HVP, Motivators (Values/PIAV) assessment, and several 360º effectiveness assessments.
He is also a prolific author with 30 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing People; Charisma; The Platinum Rule; Collaborative Selling; and Communicating at Work.
He is featured in over 100 audio/video programs and films, including DISC Relationship Strategies; The Dynamics of Effective Listening; and Gaining the EDGE in Competitive Selling. He is also the originator of the internationally recognized behavioral style assessment tool – The Platinum Rule®.
Dr. Alessandra was inducted into the NSA Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession;” in 2010-2014, he was selected 5 times as one of the Speakers.com Top 5 Sales/ Marketing/ Customer Service Speakers by Speaking.com; in 2010, Tony was elected into the inaugural class of the Top Sales World Sales Hall of Fame; in 2012, he was voted one of the Top 50 Sales & Marketing Influencers; and also in 2012, Dr. Tony was voted the #1 World’s Top Communication Guru.
Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Tony’s polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.
In this episode, Jennie and Dr. Tony discuss:
- The History of DISC
- DISC Personalities and combinations
- Using the DISC personality profile in business
- How to quickly discern a person’s DISC personality
Key Takeaways:
- There are four personalities, Dominance, Influence, Steadiness, and Conscientiousness-
- D means Dominance, driver, director – their key desire is results, they want it done and they want it done now.
- I means Influence, they are more interactive, more socializing and more outgoing – their key desire is visibility, and they have the talent of persuading others.
- S, meaning Steadiness, are people that are more supportive, relater, amiable people – their key desire is close, personal relationships. They are the “glue” of the team.
- Conscientious people are thinkers, their key desire is order, accuracy, precision and perfection.
- People are never just purely one personality, there’s at least one more since people are very complex. However, there is one personality that’s more dominant than the others.
- DISC won’t only help you and your team know each other’s strengths and weaknesses, but it can also be used to communicate and interact with your clients more effectively.
- To know a person’s DISC personality – give people two simple either/or decisions, see if they exhibit a more open or guarded behavior and direct or indirect behavior.
“The beauty of DISC is that it… makes us better managers, builds a team cohesion because if I could know who’s what style, what the do’s and don’ts of communication could be, what their strengths and struggles may be – it makes our interaction so much more productive.” — Dr. Tony Alessandra
YouTube playlist link mentioned in the episode:
https://www.youtube.com/playlist?list=PLTNKuyfaKqLbCwGVqyfFRQghFoRFaQQjr
Free Communication Coach link mentioned in episode:
https://www.assessments24x7.com/communication-coach
To take the DISC with Jennie at a discounted rate go to
https://badassdirectsalesmastery.com/product/deeper-than-disc/
And use coupon code BDSMDISC to get $50 off full price
Connect with Dr. Tony Alessandra:
Twitter: https://twitter.com/TonyAlessandra
Facebook: https://www.facebook.com/Assessments247
Instagram: https://instagram.com/tonyalessandra/
Website: https://alessandra.com/
YouTube: http://www.youtube.com/user/TonyAlessandra
LinkedIn: https://www.linkedin.com/in/tonyalessandra/
Blog: http://www.assessments24x7.com/blog
CONNECT WITH JENNIE:
Twitter: https://twitter.com/jenniebpl
Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
Email: jennie@badassdirectsalesmastery.com
Show notes by Podcastologist: Justine Talla
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Podcast: Play in new window | Download
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Kimberly Weitkamp – Why You Need Email Marketing
About Kimberly Weitkamp: She is a Conversion Copywriter, Marketing Strategist and Podcaster. As the creator of The Audience Converter Method and the host of The Audience Converter Podcast for community leaders, she helps community leaders, coaches, and course creators convert their audience from strangers to loyal fans. Kimberly works with her clients to put the right message in front of the right person at the right time, especially, in emails. She loves talking marketing, travel, and all things sci-fi.
In this episode, Jennie and Kimberly discuss:
- What is copywriting?
- For people who are “not good writers”
- Presenting your genuine self
- Alternatives to product-focused marketing
Key Takeaways:
- Copywriting can be another term for marketing writing – it’s when you put your message in front of the people that want to buy from you and asking them to take that next step.
- There’s no such thing as “marketing speak”, when you’re make a copy for your brand or business, use your genuine voice, be authentic.
- When you put out a message out there that’s different from who you are, people will feel cheated when they finally meet you – that’s why it’s important to speak your genuine voice when copywriting or making any marketing material.
- Instead of focusing on what you sell, you can focus on what you can do for other people.
“Your voice is what’s going to sell your self – is what’s important in your marketing, because your marketing is you. So your marketing should sound like you. .” — Kimberly Weitkamp
Connect with Kimberly Weitkamp:
Website: https://theaudienceconverter.com/
LinkedIn: https://www.linkedin.com/in/kimberlyweitkamp/
CONNECT WITH JENNIE:
Twitter: https://twitter.com/jenniebpl
Facebook:
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
Email: jennie@badassdirectsalesmastery.com
Show notes by Podcastologist: Justine Talla
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Spotify | More
Money Doesn’t Motivate
In this episode, Jennie discusses:
- Misconceptions on motivation
- Figuring out your motivator
- Your three choices
Key Takeaways:
- 85-90% of successful direct sales professionals are not motivated by money.
- The successful people in your company figured out their primary motivator, there are seven and only one of them is money.
- You can choose to quit, choose to continue on as you are, or choose to get help. Your struggle with motivation is fixable, if we could only figure out what motivates you if money doesn’t.
“If money truly motivated you, you’d be making all the money you wanted to.” — Jennie Bellinger
Claim your spot in this free webinar and find what motivates you by clicking here: www.badassdirectsalesmaster.com/motivation
(Take note that even if you don’t attend, you’ll get a replay of the webinar if you are registered!)
CONNECT WITH JENNIE:
Twitter: https://twitter.com/jenniebpl
Facebook: https://www.facebook.com/badassdirectsalesmastery/app/307339332686535/
Instagram: https://www.instagram.com/badassdirectsalesmastery/
Website: https://badassdirectsalesmastery.com/
Show: https://badassdirectsalesmastery.com/blog/
Email: jennie@badassdirectsalesmastery.com
Show notes by Podcastologist: Justine Talla
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Spotify | More